Conceived of and created by Rob Kell,
the Goodness ideology for
Mobile Loaves & Fishes
has come to define the mission that
provides food and dignity to those in Austin
who find themselves in need.
With a purpose as significant as
solving hunger, Mobile Loaves & Fishes’
organizing expression needed to invite and
inspire the compassionate best in all of us.
And so, Goodness® — now appearing
on every truck and every t-shirt
and voicing a defiantly optimistic vision
of a more respectful way forward.
“In one breath,
a word with which to comfort those in need,
stir the compassion in those who serve,
and forever align Mobile Loaves & Fishes
with tenderness and grace.”
— Rob Kell —
The ampersand connects
Mobile Loaves with its values.
The ampersand connects
Mobile Loaves with its benefactors.
The ampersand connects every
resident of Community First Village.
The ampersand connects every
resident of Community First Village.
Community First Village represents
Mobile Loaves & Fishes’ mission to provide
community, opportunity, and dignity
in the form of safe and welcoming housing.
The signs of commitment.
To inspire donations for the construction
of individual micro-homes,
I created 3’ x 4’ signable signs.
When every word counts,
the value of Goodness® is incalculable.
Mobile Loaves & Fishes has now trademarked
each of the Rob Kell seed and root expressions —
Goodness® and Serving Goodness® —
and benefits from additional revenue streams
through the sale of merchandise
designed by Rob. Every last pixel of which
has been a privilege to provide.
Compassion, to the fourth power.
I’ve defined four paths to involvement:
Volunteer, Donate, Sponsor, Serve.
Let’s have a look.
Welcome to the new offices of
Mobile Loaves & Fishes,
where even the front door presents
an inclusive way forward.
Rob Kell | writer, designer, developer, creative director | Hire all four of me >
Rob Kell | writer, designer,
developer, and creative director.
Hire all four of me >
