Rather than
thousands of words
no one remembers,
I build brands
on simple phrases
no one forgets.

In its entirety,
my mission statement.

The First Ammendment
to The Ten Commandments.

Mantra Man’s spirit animal
is a flower.

As a disciple of Bernbach
I advocate a doctrine of brevity.
With a side of boldAF.

“Certainly, one could argue
the best coffee comes
from Columbia.
Or just as likely, Kenya.
But after one cup
from the Utopia, you’ll know,
the best coffee
comes from a vacuum.
It’s a 3-part story.
Starring a power base,
a 50-ounce carafe,
and a funnel.”

Boldness and kindness.
Front and center.

To build Goodness into
a one-word way of life,
I gave it a human character,
to whom I repeatedly
posed the question:
What Would Goodness Do?
One after another,
the answers became the ads.

Of the 8.1 billion humans
on the planet,
6.3 billion of us are adults.
So, climatologically,
the adults need
to trust the science.
And do everything
we can to protect
1.8 billion children.
From ourselves.

The street where all traffic merges.
As one.

Close your eyes,
and open your heart.

On slow days,
I turn my first name
into headlines.

What’s the
most important part
of your brand story?
Your word.

The headline reveals
a class clown.
The kerning reveals
a student.

In 1996,
I rebranded my agency as 180.®
Which apparently had enough
ideological influence to
turn a word guy into a visual guy.

Art director: Rob Kell.
Copywriter: Acid Flashback.

When I’m working,
I’m listening to music.
Thumpy, synthy,
incredibly loud music.
On eternal repeat:
King Of Snake,
by Underworld.
Turn It Up®

Heart = Rob. Brain = Roboto.

The loudest of us
has with AI become
the fastest of us.

AIAF

Mantra Man
and Machine Learning
sitting in a tree,
P-R-O-M-P-T-I-N-G

Making minimal
meaningful.

Minimalism
and Optimism
had a baby
together.
Named Rob.

Mantra Man?
He’s the sworn enemy of
needless babble
and insufferable smarm.

I’m on this earth for one reason.

Mantra Man’s Mantra.

A single sentence
can tell an entire story.
As a result,
the lines I write
to instantly engage
and inform,
invariably, endure.

Word by word,
how to build brands word by word.
The Robisms

My product
offers an unignorable promise:
Words. That. Speak.

If ever we meet,
the Doppio’s on me.

I give my Sundays
to non-profits,
for whom I create
simple expressions
of significance.

Imagine — a word with which
to comfort those in need,
stir the compassion in those
who serve, and forever
align your mission
with tenderness and grace.

Repeat after me:
“The right side
of history is science.
The right side
of history is science.
The right side
of history is science.”
Amen.

The Declaration of Indivisible.

Simplicity turns it gaze to
spirituality.

In the hierarchy of human organs
your heart
provides the guiding hand.

Domestically and internationally,
I deal exlusively
in delight.

How’s this for an addiction?
I never quit.

1988 called
and wants its headline back.

My first client.
My first ad.
My first award.

As needed, I can speak without words.

I open
with wit and warmth.
I close
with trust and belief.

With AI’s assistance,
I’ve calculated the
perfect size for
a creative company:
5’ 10,” 155 pounds

As AI is the sum total
of eternal human wisdom
there exists now
as never before
no better partner
with whom to build
absolutely anything.

I live by The 3 Everythings.
Read everything.
Listen to everything.
Write everything down.
The practice of which
clears the path that
leads to understanding.
Everything.

My name is 60% Robot.
So, while Sam and Elon
and Sundar and Jensen
have dough on the line,
I have skin in the game.

It’s a new way of life
as we know it.
Not entirely human,
nevertheless fascinating.
A future that mandates
ideas as unignorable
and understanding
as instantaneous.
Rad, awaits.

In business news,
Wit has officially
merged
with Wisdom.

My brand of brevity
is its own brand.

The best brain for this work
is all heart.

Analysis reveals
Mantra Man
to be equal parts
methodically focused
and defiantly free.
Rendering him,
as one man,
the odd couple.

My focus is brevity.
My philosophy is empathy.

“Cappuccino, 101.
You have a power button,
a steaming button,
and a brewing button.
There, you’ve just
graduated Cum Laude.
Feel free to
drink your diploma.”

=ndow=ed by th=ir cr=ator.

The Goodness® message
for Mobile Loaves & Fishes
has come to define the mission
that provides food and dignity
to those in Austin
who find themselves in need.

I wear my heart on my heart.

Apologies to Leonardo,
but we can use simplicity for
more than sophistication.
Climatologically,
we can distill complex problems
into smart, memorable,
citizen-action solutions.
And use our words to —
ironically — fuel change.

For the Reverend Doctor,
peace and love genuflect.

The joy.
Of science.

On slow days,
I turn my last name
into headlines.

I don’t write ads,
I create magnets.
Bold, meaningful,
statements that, true to
physical phenomena,
attract and connect.

Under whose influence
did I decide to become a copywriter?
Jerry Garcia.

Back to 180®.
In 2001, I sold the trademark to TBWA,
on which they built
both 180LA and 180Amsterdam.

Baby’s first tagline:
Turn It Up®

What do you get
when you speak volumes?
125-decibel brands.

RobAI™ is a one-man shop
with three partners —
Smaller, Faster & Smarter.

Spreading understanding.
At the speed of simple.

I’ve always thought
my best self would be,
you know, human.
But I’m a sucker for
good, old-fashioned,
epiphanies.
So yeah, I, Robot.

When I present to you
a body of work
invariably evolved by AI,
it comes refined by a soul.
Mine.

Intellectual property,
as far as the eye can see.